Wix makes an excellent quality oil filter. Unlike many competitive and better known brands you won't find cardboard spacers and tubes or inferior paper filter media in a Wix. The silicone anti-drainback valve prevents oil from draining from the filter while your engine is off so you won't have dry starts which can be very harmful for your engine. If you hear noisy valves or knocking when you first start your car, you're probably getting dry starts. Check out the Wix website to see what goes into their filters and you'll be a Wix customer too.
No, I'm not a Wix employee. However I did at one time work for an oil distributorship and learned first-hand about oil and filters through demonstrations, cut-a-ways, etc. Just because a company spends more on advertising and has a better known name doesn't mean they have a better product.
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